Eau Claire, Wis. (WEAU) -- There's a new parade coming up on Saturday right here in Eau Claire. The Clearwater Winter Parade hopes to start a new tradition for families during the holiday season. One business owner we talked to said the more reasons people have to get out during the winter, the more likely they are to enjoy the season. That's why businesses on Water Street are going to be active this Saturday helping to make the Clearwater Winter Parade a success.
"When the city came to the Water St. District and wanted to host the parade in this area I think it’s ideal. We're the perfect place for a winter celebration. We have great, unique businesses down here, and I think we have a lot to offer to the community," explains Mona Lisa’s owner, Lisa Aspenson.
"I think with us having this parade here in Eau Claire. It's going to bring a lot of attention to the businesses in downtown too and the surrounding area," says one Eau Claire resident.
And that's what businesses are hoping for on Saturday.
"We're cross marketing and we hope to make it a fun event and show that Water St. Is not only an interesting place but also a fun place to shop." And businesses are working together to make it a great event for people. Mickey Judkins, owner of Details, will be serving hot chocolate provided by Mona Lisa’s down the street.
"We of course at the restaurant are hosting some specials for the parade and have a great, warm fire going for people to come and enjoy food and drinks before or after," says Aspenson.
She says there will be plenty of parking in the water street area. She hopes people can attend and make this a new tradition for the Eau Claire area.
"It has some very important work that it's doing. It's raising funds to subsidize children in programs in park and rec so that they can have swimming lessons and soccer lessons, so when families need subsidies there'll be extra money there to do that," says Judkins.
Both owners told me what's great about this event is there will be something for everybody, young and old. Whether you stick around after the parade and eat or shop...or maybe you take the family down to Hobbs Ice Center for a variety of fun activities. Should be a blast!