(WEAU) - If you’re looking to take a plunge this winter and raise money for a good cause, one organization has the answer.
The annual Polar Bear Plunge is New Year's Day at the view on Lake Wissota. It benefits Big Brothers Big Sisters of Northwestern Wisconsin.
Registration starts at 11am with the first plunge at 1:00pm.
WEAU’s Courtney Everett sat down with Christina Thrun, the Development & Marketing Director of Big Brothers Big Sisters.