Nekoosa high school mascot appears on shirt during London fashion week

Fashion designer Conner Ives used the logo because he thought it looked cool
Published: Feb. 21, 2022 at 10:31 AM CST
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NEKOOSA, Wis. (WSAW) - How did a Nekoosa Papermakers t-shirt end up on the runway during London Fashion Week?

Designer Conner Ives explained how the repurposed t-shirt ended up in his fall line in an Instagram post.

Ives, a New York native, said the UK purchases bulk vintage items from the United States for raw material. As Ives was going through items, he spotted the shirt and thought it was cool. Ives said he has no connection to Nekoosa, but hopes to visit one day.

Nekoosa High School Principal Keith Johnson said he found out about the design when an alumnus posted it to the school’s Facebook page over the weekend.

“Of course first you think, is this some kind of spoof or is this real? And then we did find out that it was in fact real, it’s kind of just a fun way to remember how small the world is and how supply chains work,” Johnson said.

The Papermakers’ logo features a cartoon-like man holding a ream of paper one handed-- an homage to the city’s paper manufacturing.

Ives’ fall line also featured an Ohio Buckeyes t-shirt.

Click here to view Conner Ives’ collection.

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