WEST SALEM, Wis. (WEAU) -- A brand new country music festival is looking to bring a boom to the Coulee Region.
Country Boom Co-Founder and Director Jon Holthaus has been working towards this weekend for three years.
Bringing the Country Boom Music Festival to West Salem, something the region has been missing for years.
"I'm not sure why it hasn't happened. I mean I just think it's kind of a lot of work, you know what I mean? The demographics are kind of shifting towards a lot more country music fans and the audience, especially around in this area. And the feedback in the community has just been unbelievable, so many people saying 'yeah we've needed this for a long time'," said Holthaus.
Holthaus is bringing in big names like Chase Rice and Randy Houser for the first edition of Country Boom.
The festival will be held over 70 acres of the Maple Grove Venues, the former site of a golf course.
"I think everyone's curious. I think it's, you know, this place was vacant for how many years and now we're bringing new life back to it and I think it's a lot of will it work, will it get pulled off because we did start pretty late. I mean our talent we didn't start buying until February," said Country Boom Executive Administrator Kate Ziegler.
Organizers say they are expecting at least 10,000 people to come to Country Boom this weekend.
That number is one Holthaus expects to go up for Country Boom's in the future.
"With the facilities that we have and the logistics that we have I would be blown away if we were not one of the top just overall concerts or festivals in the Midwest, if not in the country potentially. I really think that if people have been to an outdoor venue, what they're accustom to, we kind of can set the bar a little big higher. I really think that the growth is unimaginable," said Holthaus.
Holthaus says he has already started working on next years festival.
Tickets for this weekend are still available if you go to the festival grounds or if you click here.