Following criticism, American Girl goes back to removable underwear

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(NBC) -- American Girl is returning back to a separate underwear design for all of its 18-inch dolls.

This comes in response to customer feedback after the company announced in February that its dolls would have their underwear sewn on to their cloth bodies.

Many longtime customers called the decision a cost-cutting move that reduced the value of the dolls.

In a statement posted to Facebook, American Girl said any dolls that are currently in production or any new dolls being developed will now come with removable underwear.

If you currently own an American Girl doll with the permanent underwear and are disappointed with the design, American Girl says it'll give you a one-time, free body exchange on the doll to create one with separate underwear and return the doll to you at no cost.



 
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