LA CROSSE, Wis. (WEAU) -- This weekend the La Crosse Boat, Sports, Travel, RV and Hunting Show is taking over the La Crosse Center.
Hundreds of vendors fill the entire complex from a parakeet landing, to trout fishing for the kids and much more.
This year Captain Johnathan Hillstrand, from the hit TV show 'Deadliest Catch', will also be in attendance.
As someone who has spent a majority of his life hunting and fishing, he says the sports show is a great way for kids to get interested in the outdoors.
"The kids need to instead of virtual reality, actual reality it's called. You can fish or hunt or something on a video, but you could actually go do it and it's good for you and it's healthy for your heart," said Hillstrand.
This is Captain Hillstrand's first-ever trip to the Coulee Region.
The show run until 9 p.m. Friday, from 10 a.m. to 9 p.m. on Saturday and 10 a.m. to 4 p.m. on Sunday.