Mt. Dew apologizes to Michigan's Upper Peninsula, promises special edition label

After mislabeling the Upper Peninsula as part of Wisconsin, Mountain Dew is promising to release a special Upper Peninsula label. / Source: Neil Esoy / MGN
By  | 

MARQUETTE, Mich. (WLUC) - After mislabeling the Upper Peninsula, or UP as most in Michigan affectionately call it, as part of Wisconsin on its DEWnited map, Mountain Dew promises to make good by creating a special U.P. label.

In a recent ad campaign, the soft drink company posted a picture of a map of the U.S. that had Michigan's Upper Peninsula colored the same as Wisconsin, not as part of Michigan.

And Yoopers were quick to point out the (typical) flaw!

Twitter account @UpperPeninsula tweeted, "I AM NOT WISCONSIN. Fix this, or send a free case to all my residents. Your call."

Others brought up the viral TickPick "Yooper Blooper" incident from the summer of 2017.

But on Wednesday, July 10, Mountain Dew heard the complaints and tweeted out an apology:

"Hey, Upper Peninsula: we hear you, and we’re sorry for misplacing you on our #DEWnited map. Give us a chance to right our wrong. Help us fill this special edition label by telling us all of the things you love about the Upper Peninsula (note to self: located in MICHIGAN)."

There's no word yet on when the special edition labels can be found in stores or what exactly the final product will look like. But it looks like Yoopers seems pleased that Mt. Dew is dew-ing the right thing and righting a wrong!

You can read the full Twitter thread on the WLUC TV6 & FOX UP account here.

Read the original version of this article at

The comment sections of our web set are designed for thoughtful, intelligent conversation and debate. We want to hear from the viewers but we are not obligated to post comments we feel inappropriate or violate our guidelines. Here are some of the criteria you should follow when posting comments:

Comments cannot be profane or vulgar. Children and families visit this site. We will delete comments that use profanity or cross the lines of good taste.

We will delete all comments using hate speech. Slurs, stereotypes and violent talk aren’t welcome on our web site.

Comments should not attack other readers personally.

We will delete comments we deem offensive, in bad taste, or out of bounds. We are not obligated to post comments that are rude or insensitive.

We do not edit user-submitted comments.

As a host WEAU 13 News welcomes a wide spectrum of opinions. However, we have a responsibility to all our readers to try to keep our comment section fair and decent. For that reason WEAU 13 News reserves the right to not post or to remove any comment.
powered by Disqus