WASHINGTON BUREAU (WEAU) -- A Wisconsin politician is speaking out on the new Nike add featuring Colin Kaepernick.
Representative Sean Duffy says it's outrageous and offensive when people kneel during the national anthem.
Kaepernick, the former NFL and 49ers quarterback, is one of the athletes featured in the 30th anniversary of Nike's "Just Do It" campaign.
The controversial advertisement features a black-and-white portrait of Kaepernick with the message: "Believe in something. Even if it means sacrificing everything."
Kaepernick began to kneel during the national anthem to raise awareness about racial inequality and social issues.
The endorsement deal has prompted a flood of debate.
"Nike would actually support someone who supports kneeling for the national anthem and kneeling in front of our flag, I think is disrespectful to the men and women who have served and made the ultimate sacrifice," said Rep. Sean Duffy.
Some NFL players are supporting Nike's ad, saying Kaepernick sacrificed his life's work and football because of his ideology.