Retailers up their game after Toys R Us closures
When Toys R Us closed its doors, customers mourned the loss. But retailers saw an opportunity.
Rather than cede any more ground to online behemoth Amazon, companies like Target, Walmart and Party City ramped up their offerings. Now, ahead of the pivotal holidays, they're going even further by focusing on making their stores a dynamic shopping experience. That means creating play areas for kids, offering demos of new toys and staging events like scavenger hunts in the stores.
Retailers are trying to grab a piece of the nearly $3 billion left on the table by Toys R Us, or 12 percent of the U.S. toy market, says NPD Group Inc., a market research group.