LA CROSSE, Wis. (WEAU) -- Music, food and drinks, all on a perfect September day.
A stark difference from two and a half weeks ago around the Coulee Region.
But late August is the reason thousands gathered at the southside Oktoberfest grounds on Thursday.
"The ones that I've talked to it's a universal thank you for doing something like this. They're very grateful for being able to have an opportunity to make a contribution and they were waiting for somebody to come forward so that they can help," said Fight the Flood Organizer Pat Stephens.
Organizers say the flood benefit was pulled together all in the last two weeks.
The 12-hour fundraiser features three music stages, food trucks and multiple beverage vendors.
All in an effort to raise $150,000 to fight the flood.
Several local groups are supporting the "Fight the Flood" benefit and are on track to reach the $150,000 goal.
The money raised from pledges, donations and proceeds from shirts, food and drinks.
But the event could not go on without the hundreds of volunteers like Michele Trietley, who is working all 12 hours on Thursday.
"This being Sept. 11 week, I think it's one of those things that you're called to movement and I think something like this, having been in flooded areas before and moved in the military so much, anytime that you can help somebody out is a good thing," said Trietley.
While she has lived in the region for less than a year, Trietley has quickly become a part of the community.
"Being new to La Crosse we had always been told it's a small town in a city environment and it really has that feel. It doesn't surprise me at all, I believe Midwesterners step up to the plate when they're called to action and I see that in this area and it makes us even more proud to call this our new home," said Trietley.
If you are unable to attend "Fight the Flood", which runs until 11 p.m. on Thursday, monetary donations can still be made if you click here.