Small Business Saturday encourages community members to shop local this holiday

EAU CLAIRE, Wis. (WEAU) -- Black Friday may be over but holiday shopping is still in full swing.

Photo courtesy MGN

Small Business Saturday is an opportunity for local businesses to cash in on the holiday shopping season. Area business owners say they depend on it as local shoppers make it a priority to show support. Many shoppers we spoke with today say they prefer to shop small than online...and stress the importance of putting their money back into the community.