UPDATE: Name of man released in West Salem crash

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LA CROSSE COUNTY, Wis. (WEAU) -- Troopers have released the name of the man seriously hurt in the crash.

According to the Wisconsin State Patrol, John Robert Kelter, 22 of La Farge, was hurt.

LA CROSSE COUNTY, Wis. (WEAU) -- A 24-year-old man is seriously injured after hitting a semi head-on early Thursday morning.

The Wisconsin State Patrol says the crash happened around 2:45 a.m. on I-90 near West Salem. Deputies from the La Crosse County Sheriff's Office were first notified of a wrong-way driver on I-90 near exit 15, driving west in the eastbound lanes. When officers responded, the driver of the car had hit a semi unit towing a load of grain, head-on. The car then went into the median and the semi traveled onto the outside shoulder, through the right side ditch line where it came to rest on a frontage road.

The wrong-way driver was pinned inside the car and had to be removed. He was flown to Gunderson Hospital in La Crosse. Troopers say alcohol appears to be a factor in the crash. The operator of the semi said he was sore, but otherwise did not appear to have any significant injuries.