Address: 3063 Meadowlark Lane Altoona, WI 54720 View Map
Phone: 715-834-8858

About Us

Dr. Pearle didn’t just care for eyes, he cared for people—the lives behind each prescription and each pair of glasses. Eye care first, glasses second. It’s what mattered then and it’s what matters now.

At Pearle Vision, every appointment is about more than just seeing clearly. It’s about clearly earning a patient’s trust. Our team of eye care experts who are serious about caring for eyes from the exam room to the retail floor.

You'll find us located right down the street, in the neighborhood, proudly serving you, your families and the generations that follow.

That’s what Dr. Pearle promised in 1961—and at every location that carries his name, it’s a promise we live by today.  Read more about Dr. Pearle's vision here!

Stop taking your eyes for granted and take them to Pearle Vision. Trust them to our experts who've been caring for you and your eyes for over 50 years.

What Makes Us Different?

At every neighborhood Pearle Vision EyeCare Center across the country, we are always looking for ways to help you care for your eyes. And it’s why we guarantee each and every pair of eyeglasses and sunglasses we sell.

Our guarantee

If for any reason you aren’t 100% satisfied with your eyewear purchase, you can return it. Bring the merchandise back in its original condition within 30 days of your purchase and we’ll make things right.

We’ll adjust, repair, exchange or replace with no excuses, and you don’t need to provide an explanation. (Applies to original purchases, and does not cover accidental damage, scratches, breakage or theft.)

Free adjustments
We love to see you! Remember to come in and have your glasses professionally adjusted and cleaned free of charge, for as long as you own your eyeglasses, at any participating Pearle Vision EyeCare Center.