Partnership between runner, sports store to revive Eau Claire Marathon

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EAU CLAIRE, Wis. (WEAU) -- A local runner and sporting goods store have partnered to continue the Eau Claire Marathon.

Earlier this month, organizers of the marathon announced they would not hold the Festival Foods Eau Claire Marathon in 2014. This week, Pat Toutant announced that he and Scheels are committed to reviving the marathon. Toutant is the new race director.

"It's important for me to see this quality event continue," Toutant said in a news release. "The previous directors have started the momentum for creating something really special for this community. It would be a shame not to allow this to blossom into its full potential. For me, an event like this creates a venue for people to change their lifestyle. In partnering with Scheels, it makes our foundation that much more solid for the
future of this event."

“We are proud to have been part of this great event in the past and are really looking forward to playing a major role in its success for years to come," said Mark Knudson from Scheels. "It’s a perfect event for us to give back to the community that supports us.”

The event is scheduled for May 4, 2014, which is the date it was planned for before the former organizers' announcement. The route remains nearly the same as it has been in past years. It will start and end at Carson Park in Eau Claire.



 
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