Our radio partner, Maverick Media, has a programming change that we'd like to pass along.
PRESS RELEASE FROM MAVERICK MEDIA:
WAXX 104.5 has announced its plans for the future following the March 22nd collapse of the tower in Fairchild that it shared with WEAU-13. According to the national trade publication, Taylor on Radio, “It may belong to Channel 13, but in Wisconsin they call it THE WAXX TOWER.”
Because of the tower collapse, as of March 23 WAXX’s programming is being aired on its sister station 92.9FM. It also can be heard on todayswaxx1045.com.
On Thursday, March 24th, George Roberts, Maverick Media VP and Market Manager, announced plans for WAXX 104.5’s return to 104.5 FM and resolution of coverage issues.
“As early as next Monday, March 28, we are reasonably optimistic that WAXX will have an antenna on the TV tower behind Maverick Media’s studios in Altoona,” according to George Roberts. “This move should more than adequately cover the greater Eau Claire/Chippewa Falls metro area.”
If everything goes smoothly, including weather conditions, the antenna is expected to be activated sometime on Tuesday, March 29. At the same time Maverick Media is actively involved in securing rental tower space to cover the greater Marshfield and Wood County areas. Following that, the situation will be assessed to see what gaps in WAXX’s normal coverage might remain.
“WAXX 104.5’s coverage area will be filled by multiple transmitters, multiple antennas, and multiple towers until WAXX 104.5’s substantial coverage area is as close to its normal coverage area as is physically possible,” Roberts said.
WAXX 104.5’s normal coverage area extends from Hudson to the west, to well north of Rice Lake, to east of Marshfield, and as far south as Portage.
“We are sparing nothing. We are sparing no expense. Yes, it is an expensive proposition. Our #1 priority is serving our listeners and our valued advertisers. So really we are not even looking at expense right now, we are just doing the right thing to get WAXX 104.5’s signal up and going. At the end of the day, everybody is going to win out of this. We are going to make this a win for everyone.” Roberts said.
On a side note, Mr. Roberts was quick to point out “there is a magical thing that goes on in the engineering community. They all pull together to get the signal back on the air. I think that’s pretty magical.”